Social Media and Job Market Success: A Field Experiment on Twitter

08:30-09:30, Thesday, June 3, 2025

I-206, Boxue Building

Prof. Yan Chen is the Daniel Kahneman Collegiate Professor in the School of Information at the University of Michigan. She also holds an appointment as a research professor with the U-M Institute for Social Research. She has served in various editorial positions, including an Advisory Editor at Games and Economic Behavior (2013-2020) and a Department Editor (Behavioral Economics and Decision Analysis) at Management Science (2018-2022). She was the president (2015-17) of the Economic Science Association.

Her research interests are in behavioral and experimental economics, market design, and the economics of information technology. She has published in various journals including the American Economic Review, Journal of Political Economy, Management Science, Journal of Economic Theory, Journal of Public Economics, Games and Economic Behavior, and PNAS. 

We conducted a field experiment on Twitter to examine the impact of social media promotion on job market outcomes in economics. Half of the 519 job market papers tweeted from our research account were randomly assigned to be quote-tweeted by prominent economists. Papers assigned to be quote-tweeted received 442% more views and 303% more likes. Moreover, candidates in the treatment group received one additional flyout, with women receiving 0.9 more job offers. These findings suggest that social media promotion can improve the visibility and success of job market candidates, especially for underrepresented groups in economics such as women.

For more information of the seminar, scan the following QR code(s) to join Tencent QQ group (904 544 292) or WeChat group named "IAER Seminar (4)", please.

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(QR code is valid until June 3, 2025)